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"This sounds too good to be true. How come I never heard of this before?"

Lead nurturing has been around for decades and all the eMarketing best practices are well-established. What's been lacking to date is the enabling technology designed specifically for PowerNurturing.

PowerNurturing goes at the heart of the problem in a very logical, forthright and prospect-friendly manner. It's nothing but established best practices expertly executed. It's already been successfully deployed at respected companies (references upon request).

"I don't have the budget for it."

Of course you don't. No one does, which is part of why this problem is so ubiquitous. (The other part is that a properly engineered automated solution hasn't been available.)

Funnily enough, that hasn't stood in the way of the CMOs and CEOs who have already said "Yes". The calculus of spending a buck to make several makes a lot of sense to them — particularly since they already paid for the opportunities that see dying on the vine.

Check out the Rescued Revenue Potential Calculator to get a good idea where the budget for this (and a lot of other great programs you wish you had) will come from.

"What if it doesn't work? I'd be taking a huge political risk."

Actually, you're taking practically no risk at all — it only looks like you are. That's the real beauty of all this. Everyone acknowledges the problem exists. In fact, it appears so utterly intractable that no one wants to talk about it.

So even if you bring us in to discuss your situation and ultimately choose not to engage us, you still get the credit for trying to confront the issue.

Or do what other companies have done: run a Proof-of-Concept. Have us initially mine your mountain of dead and dying leads to rescue the legitimate opportunities that everyone knows are in there. That's just found money — where's the risk in that?

"I can do this with my CRM system."

True, provided you have dedicated programmers on staff, an aptitude for managing software development and maintenance plus really solid relationship with your CRM tech support group. With us you get to skip all that and spend far less time and money getting the program operational.

"I can do that with my email service bureau."

Email service bureaus are expert at crafting, delivering and reporting on emails. Some might offer a timed follow-up capability. But they don't have LeadMaker's robust rules engine and integrated profile database. So they can't automate the PowerNurturing process, much less tailor it exactly to your business situation.

"My agency can do that."

That's interesting. If they really are equipped to do this and they're not, why not? That said, we respect client/agency relationships very highly. If they're only semi-equipped to handle it, perhaps we can help them serve you even better.

"I'm sick of hearing sales people whine about the leads I send them. It's their job to turn them into revenue."

That's not fair. They're under extreme pressure to produce results now, not nurture along early stage interest. That to them is not a lead, and they're right. They get paid to close, not to nurture.

The best (and only) way to stop the whining is to feed them nothing but the quality leads they need and deserve.

Now that you know that it's totally within your power to do that, imagine the tone of the meeting if THEY end up bringing this capability to YOU.

"My IT guys will never go for a hosted solution."

Well that's a delicate issue. We'll gladly document all the technical procedures and security measures in place at our data center. And document the financial case for a service/subscription model vs. the capital expense model.

Under certain circumstances, we'd entertain licensing the technology to you so your IT people can host it all internally.

"I want to talk to someone who's used this system."

No problem. We can provide contact information for customers who don't have policies against being reference accounts.

"We tried email and it didn't work."

We hear this a lot. There are so many reasons why email can fail — and more popping up all the time. Yet many, many companies are still having tremendous success with it.

This conversation alone is worth having a meeting. To deny yourself access to the medium because of some prior failure is indeed a tragedy.

"I'd never get sales to go along with this."

We have yet to encounter a sales person or sales manager who didn't immediately see the value of an automated nurturing system governed by rules they specify. We're very good at bridging any divide that might exist.

"It's a huge hassle getting any changes made to the site. It would take forever to implement this."

That is true at most companies. This is a key reason why we host all your PowerNurturing mini-site pages on our servers. We mimic the look and navigation of your regular site...even it's url.