
The LeadMaker™ Platform implements the entire lead qualification and filtration process.
Reduced to its essence, LeadMaker combines a tremendously flexible "rules-based" email engine with an equally flexible prospect profile database.
It's raison d'être is to nuture Suspects into Prospects in an extremely customer-centric manner. All in accordance with business rules you define.
So the leads that reach the sales force (or the shopping cart, for that matter) are truly ready-to-engage Prospects. Nothing but.
You can use LeadMaker as a stand-alone service, where no data is exported to other systems.
Things get more interesting, though, when LeadMaker is configured to accept data feeds from other sources to offer up a complete picture. (Think CRM or SFA systems, web analytics system, search engine advertising reports, etc.)
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